EDUTECH – 2020
Ruangguru
Transforming Mobile Education Platform to cater its 25 million user across SEA countries.
Situation
Due to its content heavy nature, Ruangguru app homepage is heavily cluttered thus the discoverability of current and new contents is suffering, which directly affecting stickiness.
Task
Redesign the homepage and Information Architecture to improve stickiness, through ensuring easy discovery of services, and content updates.
Action
Synthesize user feedbacks from support team, NPS, and do follow-up research. Then, iterate the design and do User Test to ensure the solution’s appropriateness.
Result
Increased new user acquisition by 52% YoY and improved conversion by 31%.
52%
YoY increase of new user acquisition.
31%
Improved user conversion rate.
15%
YoY increase of monthly Active Learners in K12.
300%
Business growth YoY through new insights discovery.
