Bayu Amus – Digital Product Designer

Welcome to Bayu Amus’ product design portfolio! I’m a Digital Product Designer specializing in mobile app design, with extensive experience in developing B2B, B2C, and C2C products. I have deep market expertise across Indonesia, Thailand, and the broader Southeast Asia region. Visit my experience page for details.

Based on my experience of 10+ years in User Experience Design, Product Design Team leading and mentoring, I post writings about #ProductDesign, #UX, and #DesignLeadership, so stay tuned!

To keep in touch, connect with me through LinkedIn, Instagram, X, for inquiries please use this link.

Design Portfolio

Selected case-studies showcasing my approach in product design.
PDF Format, compressed, ~2 MB.

Grab it here!

Blog

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Smart Assistant Aplikasi Pemerintah Indonesia

Menyikapi menjamurnya aplikasi standalone milik pemerintah, serta keharusan masyarakat untuk menggunakan beragam aplikasi untuk tujuan berbeda-beda, dipadu dengan kurang efektifnya upaya sosialisasi, serta rumitnya koordinasi antar institusi negara di Indonesia, maka low hanging fruit yang masyarakat butuhkan adalah suatu hub pintar (“Smart Assistant”) yang bisa berkomunikasi dengan ratusan apps yang dibuat pemerintah, untuk bantu mencari …

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Case Study: Removing Buyer Friction in OLX through Comparison Feature

Indonesia is among the countries where its general population skipped desktop computers upon the digital evolution, and jumped straight into smart mobile phones. It challenges tech startups due to the different behavior and ability of this user segment. For example, from User Research we discovered that among the biggest friction for buyers to close a …

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Case Study: Removing Seller Friction in OLX through Price Recommendation

Among the most interesting findings of User Research activities to improve Seller Onboarding flow in OLX was that most sellers have no idea about the proper price for their stuff to sell. This is due because OLX is a Customer to Customer (C2C) second-hand classified platform, where most of the sellers are common people, and …

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Contact

You can find more about myself, my writings, and my ramblings on social media below. For projects, speaking, mentoring, volunteering, and other collaboration opportunities please email me at bayuamus[at]gmail.com

About

Product Design Leader with 10+ years of experience in the application of design to real-world problems, leading and building User Experience Design teams, 4+ years of multi-platform B2B, B2C, and C2C Product Design for Southeast Asian market, Customer Experience consulting for international clients.